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Specialty Retail Development Company, incorporated (SRDC) is a company formed by Tom Raynor, CEO of Fleet Feet Sports, Jeff phillips, Fleet feet sports president and jeff wells, fleet feet sports franchisee .

SRDC was formed to:

1. Provide an Exit Strategy for specialty retail owners who want to retire or who need to leave the business for personal or professional reasons.

2. Provide accomplished store employees with an ownership opportunity.

3. Provide ownership succession which insures a sustainable business with uninterrupted service to customers and communities.

The SRDC strategy offers a succession planning solution that creates ownership opportunities for long term employees while allowing an owner to cash out without having to finance the purchase by the new owner.